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October 24.2025
2 Minutes Read

Honoring Jeff Cheen: The Music Executive Who Changed China’s Soundscape

Close-up microphone on stage with vibrant background, Jeff Cheen music executive theme.

Remembering Jeff Cheen: A Music Visionary

Jeff Cheen, the music executive renowned for his contributions to popular music across continents, has passed away at the age of 80 after a long battle with cancer. His legacy spans decades, intertwining with legendary artists like John Lennon, Deep Purple, and Pink Floyd. Cheen’s wife, Chunhong, announced his death, marking the end of an era for the music industry.

Trailblazer in International Music

Born in New York in 1945, Cheen's journey began as a teenager, working for his uncle Leonard Chess at Chess Records in Chicago. He moved to Los Angeles, rapidly elevating his career as the National Promotion Director for Tetragrammaton Records. During this time, he promoted musical icons such as John Lennon and Deep Purple. His pioneering spirit was evident throughout his career, particularly when he took on the challenge of introducing Western music to China, becoming a bridge for musical exchange.

Bringing Western Sounds to the East

Cheen is best remembered for his groundbreaking work in promoting American pop, jazz, and reggae in China. For 13 years, he lived in the country, consulting for the Ministry of Culture and establishing InterStar Music, marking it as the first Western company to partner with China in music distribution. His efforts not only introduced Western styles to Chinese audiences but also helped local musicians produce innovative work, including reggae and jazz albums. This cross-cultural collaboration reshaped the musical landscape in China, fostering an appreciation for diverse genres.

A Legacy Built on Education and Empowerment

Returning to the United States, Cheen continued his commitment to music by taking a role as VP of business development for B.B. King's blues clubs and teaching music business courses at Catawba College. He founded the Charlotte Music Awards in 2006, aiming to elevate local talent and ensure writers receive proper acknowledgment for their work. His dedication to mentoring young artists through education and advocacy sets him apart as a beacon of hope in the industry.

Honoring a Cultural Ambassador

Jeff Cheen's influence extended beyond music; he was passionate about empowering aspiring artists and ensuring their voices were heard. Cheen was also a founding board member of the Hollywood Music in Media Awards and played a crucial role in helping artists recover owed royalties in Asia. This advocacy speaks volumes about his commitment to fair practices within the music industry, making him a pioneering figure.

Embracing the Future of Music

As we reflect on Cheen's impact, it's crucial to understand how his work laid the groundwork for the music industry we see today. His efforts not only transformed the perception of Western music in Asia but also inspired a generation of music enthusiasts and professionals to push boundaries and explore new artistic landscapes. For Cheen, music was more than a career; it was a vehicle for cultural exchange and unity.

In memory of Jeff Cheen, his family encourages those wishing to honor his legacy to contribute to Autism Speaks.

Pennsylvania News

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