Amplifying Voices: Central Pa. Nonprofits Find New Ways to Tell Their Stories
In an era where every word counts, central Pennsylvania nonprofits are poised to enhance their storytelling capabilities with a groundbreaking initiative. The Foundation for Enhancing Communities (TFEC) has partnered with Wakeen & Company to launch 'Stories That Serve', a program designed to help nonprofits narrate their unique missions while facing unprecedented challenges.
Why Stories Matter
Every community organization has a powerful story to tell. But the reality for many nonprofits is that financial strains make it increasingly difficult to communicate effectively. Kevin Wert, chief engagement officer at Wakeen & Company, highlights this issue: "Nonprofits spend every day giving back to our community. This is our opportunity to give back to them with the same heart and dedication they show others." The Stories That Serve program will provide one selected nonprofit with a professional video package, enabling them to boost their visibility amid economic pressures.
Unpacking the Program: What’s in Store?
'Stories That Serve' isn't just any storytelling initiative. The selected nonprofit will collaborate with Wakeen to produce a four to five-minute feature video and a concise 30-second social media cutdown. This initiative intends to create a visual narrative that not only showcases the company's mission but also builds long-lasting relationships with community members and potential donors.
Responding to Community Needs
As nonprofits experience heightened demand for their services combined with budget constraints, they must find innovative ways to remain relevant. The landscape now includes workforce shortages and rising operational costs, making conveying their impact even more critical. Jennifer Doyle, president and CEO at TFEC, states, "Through Stories That Serve, we’re helping organizations communicate their work in a way that strengthens relationships, inspires giving, and builds long-term capacity. Every nonprofit has a story worth telling, but often lacks the resources to tell it." This program, therefore, acts as a vital support system for organizations struggling to gain footing in the community.
What Nonprofits Can Expect
The production process promises to be comprehensive: concept development, filming, and two rounds of revisions are all included. The final video will be optimized for various platforms, ensuring organizations can reach broader audiences effectively. With production scheduled to begin in January, filming will occur in February, culminating in a big premiere event in March showcasing the nonprofit's work.
The Broader Impact of 'Stories That Serve'
This initiative signifies much more than the production of one video. It will serve as a stepping stone for nonprofits, equipping them with the tools needed to communicate their missions far beyond the initial release. “This initiative isn’t just about one video,” Doyle explains. “It’s about giving organizations the tools to share their mission more effectively and connect with their community for years to come.” It’s a powerful reminder that storytelling can shape the future of community engagement.
Join the Movement: How to Get Involved
With applications open until November 17, now is the time for nonprofits in Central Pennsylvania to seize this unique opportunity. Whether you are part of a nonprofit organization or simply someone who believes in the power of community service, spreading the word about 'Stories That Serve' can have significant implications for local organizations. Together, we can elevate these vital narratives and ensure that community voices are heard.
In conclusion, the 'Stories That Serve' program is a promising avenue for fostering community connection—where stories matter, and voices are amplified. By supporting organizations through innovative storytelling, we can collectively contribute to the betterment of our communities. Don't miss out—get involved today!
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